A business card is more than just a fancy tag; it’s your marketing story. You need one, whether you’re a startup struggling to boost revenue and retain your customers, or a big corporation trying to remain at the top of an industry.
Sadly, most business cards end up in the trash.
The reason is, everyone needs to be heard. At summits and business conferences, participants design great business cards and hand them over to their contacts, in hopes to get a call, and eventually close a business deal. However, people throw away most cards because they are unattractive, not creative, and unappealing.
Here’s how to create a business card that people won’t throw away.
Make it beautiful
A good-looking business card will capture the attention of your prospects and read the content of your card from the first line. If you hand an ugly looking business card to prospects at a business conference, they will throw it away before they fly back home. You need to give them something charming and appealing. Look at these designs from Moo to create a business card that would be admired.
Use unique title(s)
Most business card titles suck. Not because they are poorly written, but because they are generic. For example, stating, “I’m a CEO” or “Marketing Officer” is too generic for a title. It’s simple to come up with these titles on a business card; people are used to them. It would be awesome if you can make your title unique. “Styler” for a hairdresser, for example, or “wordsmith” for a writer. These kinds of titles sound more informal, friendly, and unique. Evan Luthra, a successful entrepreneur from the U.S. crafted his title with one unique word – “innovator”
(Source: Business Insider)
Be crisp
When describing your business, be engaging. Again, Mr. Luthra does a great job in describing his business in his card. Instead of just stating what his company does, he smartly describes it as “an award-winning firm.” That is crisp and catchy.
(Source: Business Insider)
Be succinct when describing your business. “Pain-free hair weaving,” for example, is always better than “I offer hair weaving service.”
Can you add extra value?
If you can add extra value to your business card, that would be fantastic. Mr. Luthra goes above and beyond to create a USB drive for his prospects. How can anyone throw a card that has an inbuilt USB drive in it? The chances of throwing these kinds of cards are very slim.
(Source: Business Insider)
Of course, creating an attractive card that doesn’t only have a catchy title and description, but also has an extra value for its holders is not easy. Such cards would cost time and money, but they would never be hurled into a bin.
