As a small business owner, a CEO, or an entrepreneur, you need to be current on startup trends to stay ahead of your competitors. Knowing the latest events in your industry can help you prepare for new demographics or build a new product that matches your prospective customer’s needs. Here’s how to stay updated with the latest startup trends in your industry.
Stay current on global news
A lot of news breaks every minute in our world. From trivial celebrity scandals, to political bombshells, to the story of a new company going public. If you’re not aware of what’s going in the world around you, you’ll remain in the dark, and miss out on many startup trends. Snapchat, for example, has gone public; this was unfolded recently on a global news media, CNN. The global media is a jack-of-all-trades, literally. It breaks different news, including business stories to track startup trends. Therefore, stay up to date with global news. You’ll be abreast of many things going on, including events in the startup world.
Read industry stories
You also need to be specific. While the global news is generic, specific industry news is particularly centered on the exact topic you need. As someone who wants to stay up to the minute on startup trends, all you need to do is choose top websites or blogs in your industry. Of course, your choice of websites will be in the niches of business and entrepreneurship, since you’re looking to stay informed on startup trends. Consider selecting the sites of the top influencers in your industry. Their expertise will keep you more informed about everything happening in the startup world.
Interact with your customers in real life
Meeting with your customers in real life is important. First, you’ll get to know them in person which makes them relate with you even better. Next, you’ll get their feedback in real life which will make you understand them more, and in turn they’ll know you, like you, and trust you even more. The physical connection you build with them overtime will help you know their pain points and desires – all of these are important factors for creating newer startup trends.
Listen in while socializing with family and friends
In those merry conversations between family and friends, you can chase a new startup trend. For one, understand that your nephew might be part of your prospect. They might see the world through the same lens as your existing customer. Secondly, your friend might just show you the latest gadgets in the tech world. In fact, they can even tell you about its specifications, pros and cons.
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