Advertising is regarded as a vital aid to trade in the commercial world because it is an integral part of the marketing process for most organizations. As Nigeria battles a recession in 2017, the road to recovery will be slow and most services will remain out of budget or stay considerably reduced. For many growth companies and large corporations, annual advertising budgets may not suffer as much, compared to small businesses that can hardly afford any structured plans for advertising or marketing communications.
This is where digital media becomes highly resourceful. The proliferation and increase in access to internet over the last decade has opened up the advertisement industry as new features like digital marketing and advertisement websites are being added to the conventional modes of advertisement like TV, Radio and Billboards. The statistics of online adoption is pretty impressive with more and more mobile phones getting connected to the Internet daily. Researchers and experts have predicted a move from connectivity to digital immersion by 2020.
Here are some of the free online advertising platforms that Nigerian entrepreneurs can employ to reach their prospective customers:
Jiji.ng is an online marketplace that allows sellers to contact buyers all over the country while offering geographical differentiation. Sellers can upload images of their products and include a short description of the product with a price tag, which is often negotiable. Goods advertised on this platform range from apparels to automobiles.
OLX.com.ng is arguably the biggest online advertisement platform in Nigeria courtesy of the reputation it has acquired over the years and the depth of its reach. OLX permits the advertisement of products, services and even job placements. The website functions as an intermediary between sellers and buyers without offering any guarantee.
Efritin.com allows individuals to buy and sell everything from used cars to mobile phones and computers, or search for property, jobs and more in Nigeria online for free. The main differentiating feature that separates EFRITIN from other free advertising platforms is the addition of real estate deals to its area of coverage. It is also accessible on mobile devices through its application, which can be downloaded on android and IOS.
MyAdsApp.com is an online – classified platform that offers buyers and sellers a unique opportunity to effectively reach their target audience through a regular lifestyle feature of making and receiving calls. Integrated as an app, MyAds App is feature rich and can be split into three major components including The Users, The Advertisers and the Merchant. These three groups can advertise, earn rewards and cash using their mobile phones.
On mobofree.com, you can buy, sell and swap your things with people .You can also find jobs, cars, houses, mobile phones for sale in your region conveniently. Mobofree also has a segment that networks people who are looking for love online.
#ThinkDigital is an original 234Finance series that provides you with articles, resources and information to assist you in achieving better productivity whilst saving costs. Please let us know those you will be implementing and how well they have worked for you. Feel free to share using the hash tag, #234FinanceThinkDigital.